80S VIBES IN BRANDING:
THEN AND NOW.
BUST THROUGH FEAR | 2023
Do you ever find yourself intrigued by the retro allure of the 1980s, even if you didn't live through that iconic era? Well, whether you're a true child of the 80s or just someone who appreciates its unique style, there's something undeniably magnetic about the way it continues to shape our modern world of branding. So, strap on your virtual reality goggles and get ready for a journey that bridges the generation gap, as we explore what the 80s and branding have in common, and how they resonate with both old-school enthusiasts and younger trendsetters alike.
..THEY ARE MEMORABLE BECAUSE THEY DARED TO BE BOLD.
Bold and Eye-Catching Graphics: A Blast from the Past
Remember those rad neon signs that lit up the night? Well, branding in the 80s was all about capturing attention with bold and eye-catching graphics, and the same principle applies today. In a crowded marketplace, your logo and branding materials need to stand out like a vibrant 80s arcade game. Think about brands like Nike with their iconic swoosh, Sony's Walkman logo that symbolized portable music, or Apple's rainbow-colored apple logo - they are memorable because they dared to be bold. These graphics might be a distant memory for some but are a fresh and exciting discovery for others.
Creating a Unique Identity: Then and Now
In the 80s, individuality was celebrated, and the same holds true in branding today. Just like Madonna and Michael Jackson carved out unique personas, brands must create their own distinctive identities. Your brand's story, values, and personality should shine through in every piece of content, just like Madonna's rebellious spirit did in her music. This quest for uniqueness isn't limited to any one generation; it's a timeless desire to stand out and be recognized.
Nostalgia Sells: A Bridge Between Generations
The 80s nostalgia craze is still going strong, and brands are capitalizing on it. Take a look at the resurgence of classic video game consoles like the Nintendo Entertainment System (NES) or the comeback of retro fashion trends. Brands often tap into nostalgia to create a connection with their audience. Whether it's reviving an old logo like Coca-Cola's iconic script font or using retro aesthetics in their marketing campaigns, invoking feelings of nostalgia can be a powerful branding tool. It's a bridge that connects those who lived it to those who didn't, through shared cultural touchpoints.
Embracing Technology: Then and Now
The 1980s were a time of rapid technological advancement, from the birth of personal computers to the rise of video games. In the same vein, modern branding thrives on embracing technology. The digital era has given brands countless ways to reach and engage with their audience. Social media, email marketing, and e-commerce have become essential tools for modern branding, just as technology was pivotal in the 80s. It's a fusion of the analog past and digital future that captivates all generations.
The Power of Music: A Universal Language
Music was a driving force behind the 80s culture, and it continues to be a powerful tool in branding today. Think about the jingles and soundtracks that instantly transport you to a specific brand or product. Whether it's a catchy jingle like "I Want to Buy the World a Coke" or Apple's iconic iPod silhouette ads featuring hit songs, music can leave a lasting impression and forge emotional connections with consumers. It's a universal language that resonates with young and old alike.
Authenticity is Key: Timeless Trust
The 80s were all about being genuine and true to yourself, and that principle remains at the core of successful branding today. Consumers value authenticity and transparency. Brands that are open about their values, practices, and flaws can build trust and loyalty, just as individuals did in the 80s when they wore their hearts on their sleeves. Authenticity is a value that transcends generations, uniting them in the pursuit of meaningful connections.
Adaptability: A Lesson for All Ages
The 80s saw significant cultural shifts, from the rise of MTV to the fall of the Berlin Wall. Brands that survived and thrived during this period were those that adapted to changing circumstances. Similarly, modern brands must be adaptable to thrive in an ever-evolving marketplace. From responding to changing consumer preferences to navigating technological advancements, adaptability is essential. It's a timeless lesson that resonates with every generation.
In conclusion, the 1980s and branding have more in common than you might think, and their influence extends to both those who lived through the era and those who discovered it later. It's a timeless style that continues to shape the way we connect with the world around us, bridging the generation gap with its undying allure. So, whether you're a child of the 80s or a curious explorer of retro chic, the 80s' spirit in branding has something for everyone, and it's a journey worth embarking on.