People overthink branding. Like it’s some mystical thing you unlock after a certain number of followers, or after you hire a design agency with a fancy deck.

Truth is, most of the stuff you’ve been told about branding is made up.

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You don’t need to “wait until you’re bigger.” You don’t need the right color palette or a slick mission statement. You need to care. You need to mean what you say. And you need to say it like a real person, not a corporate buzzword machine.