NO.02
STICK TO
YOUR SHTICK
BUST OUT OF STAGNATION | 2025
Trying to figure out who you are in business can get messy. Most people chase too much, say too much, and fake way too much. We’re wired to want options, to look impressive, to cover our ass from every angle. And yeah, sometimes ego jumps in. But most of the time? It’s fear. Fear of being exposed. Fear of not being good enough. Fear of being left behind. So we put on a show and hope nobody sees the cracks.
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But pretending your way through it only leads one place, stuck. Alone. Burnt out. Screw “fake it till you make it.” Be real. Own your shtick. Double down on your strengths and stop acting like you’ve got every answer in the world.
STICK TO YOUR SHTICK. OWN IT. BACK IT. BUILD FROM IT.
Before you take that next gig, jump into a new job, or start that new venture, take a damn minute. Ask yourself:
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Does this play to what I’m actually great at?
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Can I bring the heat every day without faking it?
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Is this gonna burn me out or light me up?
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Should I pass this to someone better suited and find a better lane for myself?
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Can I build a crew that fills the gaps while I do what I do best?
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If the answer is yes to any of those, that’s your green light. Let go of trying to be the hero in every scene. You’re not supposed to do it all. You’re supposed to do your thing — the thing that makes you come alive and keeps you grounded.
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The minute you stop frontin’ and start showing up as yourself, the pressure drops. The stress quiets down. The second-guessing takes a back seat. That’s when the real momentum kicks in.
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And yeah, even with the best intentions, you'll still hit the wall if you're chasing the wrong sh*t. You’ll burn out, feel lost, and wonder what the hell happened.
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Don’t let that be your story.
Stick to your shtick. Own it. Back it. Build from it.
Let the world meet the real you...the one who doesn’t need to fake a damn thing.
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🔥👊💥🚀
